04 March 2019 – Pharma Phorum
The ABPI Code of Practice has always included firm requirements for the certification of promotional and some non-promotional activities and materials. The Prescription Medicines Code of Practice Authority (PMCPA) state in their Guidance on Certification that, “certification is often the final step in a process that involves review by a range of staff prior to final approval”.
The copy approval process – from origination, uploading, review and certification through to archiving – can often be a lengthy, complex and painful part of everyday pharma operations. Basic errors in this copy approval process can lead to breaches of the Code and serious sanctions imposed on companies.